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Hidden Caffe Branding Features Familiar Symbols of Tea Drinking

By: Amelia Roblin - Published: • References: hyperbrand.mx & lookslikegooddesign
In the design of Hidden Caffe branding, Hyperbrand went back to the basics to chose icons with which consumers could connect. The paper coffee cups, the cardboard coasters and the menus were accented with a set of symbols that are everyday but delightful to the avid tea drinker.

The name of the coffee shop is printed in a cheerful neon teal color and it's encircled by an uneven impression of a drinking glass ring, like something you might find on a recently used tabletop. The other lovely images that you'll see are that of a teapot-style kettle, an antique teacup and an old espresso maker. Hidden Caffe branding is appealing for its homey, lighthearted, punchy and simplified aesthetic that certainly leaves its own impression. Stats for Cute Cup Ring Packaging Trending: Older & Average
Traction: 8,504 clicks in 86 w
Interest: 3.5 minutes
Concept: Hidden Caffe Branding
Related: 94 examples / 72 photos
Segment: Neutral, 18-55+
Comparison Set: 34 similar articles, including: eclectic coffee shop redesigns, candy stripe snack packaging, and clutchable cup sheaths.