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The ITIS Flower Cafe Branding Shows the Drinker Exactly What They're Getting

By: Susan Keefe - Published: • References: itisflowerscafe & packagingoftheworld
The prestigious ITIS Flower Cafe sought the assistance of the design firm Agency YA to create a clever line of cups for the company. The cups were designed with a basic premise of showing what is inside on the outside. Instead of relying on those pathetic plastic punches found on traditional coffee cups, the ITIS Flower Cafe cups show the makeup of the drink on the exterior of the cup.

The ITIS Flower Cafe's impressive line of beverages feature mostly coffee and premium green teas, which inform the color-scheme of the cups. These astonishing cups were created using photos of the actual drinks in glasses. The image was then transposed onto the paper cups, so that even when a customer orders a beverage to go the drink is still advertising itself as it goes down the street. You'll always know what you're getting with the informative cups.

Clever, creative and visually stunning, the ITIS Flower Cafe cups are sure to cause a stir. Stats for Revealing Coffee Cups Trending: Older & Average
Traction: 6,825 clicks in 140 w
Interest: 2.7 minutes
Concept: ITIS Flower Cafe
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: communicative coffee cups, animated coffee cups, and argyle brew branding.