Superstar

Brooklyn Fare's Branding Puts the Fun in Functional

By: Marissa Brassfield - Published: Jul 12, 2009   Updated: May 11 2011 • References: brooklynfare and eatmedaily
I love the cheeky packaging Mucca Design created for gourmet store Brooklyn Fare. After all, who wouldn't love to-go coffee cups that proclaim, "It's a small, not a tall," and "It's a medium, not a grande"?

Mucca Design's packaging design for Brooklyn Fare includes recycled paper napkins, to-go storage containers, cardboard tubs, and paper bags.

Implications - Companies have come up with unique packaging and branding strategies in an effort to compete with large retailers. In the instance of Mucca Design's branding for Brooklyn Fare, the company poked fun at the stereotype of pretentious coffee shops. The branding plays off of the idea of it not being a grande coffee, but rather a medium.