Brooklyn Fare's Branding Puts the Fun in Functional
Mucca Design's packaging design for Brooklyn Fare includes recycled paper napkins, to-go storage containers, cardboard tubs, and paper bags.
Implications - Companies have come up with unique packaging and branding strategies in an effort to compete with large retailers. In the instance of Mucca Design's branding for Brooklyn Fare, the company poked fun at the stereotype of pretentious coffee shops. The branding plays off of the idea of it not being a grande coffee, but rather a medium.