Starbucks 'Kyoto Matcha Latte'

By: Going Like Sixty - Published: Oct 14, 2008 • References:
While Starbucks is busy shuttering U.S. stores, the Starbucks Japan team has learned that for their market, new packaging is the key to success.

The Kyoto Matcha Latte isn’t so much about the green tea beverage, but has become popular for its serving container. The cold drink, usually slugged down by harried salary men and blue collar workers, can actually be served hot too because of the can, leading perhaps to a whole new market for the international Starbucks brand. Stats for Branded Coffee in a Can Trending: Older & Mild
Research: 11,935 clicks in 396 w
Interest: 2.3 minutes
Concept: Branded Coffee In A Can
Related: 39 examples / 30 photos
Segment: Neutral, 18-55+
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