While Starbucks is busy shuttering U.S. stores, the Starbucks Japan team has learned that for their market, new packaging is the key to success.
The Kyoto Matcha Latte isn’t so much about the green tea beverage, but has become popular for its serving container. The cold drink, usually slugged down by harried salary men and blue collar workers, can actually be served hot too because of the can, leading perhaps to a whole new market for the international Starbucks brand.
Branded Coffee in a Can
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By: Going Like Sixty - Published: Oct 14, 2008 • References: starbucks.co.jp