Starbucks is perhaps the most globally prominent coffee chain in the world and these Starbucks marketing initiatives have helped the company rise to fame. The Seattle-based coffee brand has been on the forefront of change in the restaurant world. As a leader in mobile marketing, offering Wifi in its cafes, deals through its gift cards and many other smart branding tactics, Starbucks has been an interesting corporation to watch.

Whether you regard Starbucks as an evil chain taking over small coffee houses or a great example of a globally connected business, there’s no doubt that its marketing tactics are effective. The worldwide leader in modern business branding, Starbucks has made a name and establishment that is sure to last for the foreseeable future.