An americano connoisseur and Trend Hunter addict, I can often be found stationed at a table inside Starbucks, laptop out, catching up on the latest goodies on the site. In addition to my drink, I also have to pay for my internet access, but that could soon change. At least for residents of the US.
In an attempt to battle the competition being brought on by McDonald's McCafes, Starbucks is going to start offering complimentary Wi-Fi at 7,000 Starbucks locations.
With the purchase of every reloadable Starbucks card, the customer will be entitled to two free hours of internet access each day. If you're already an AT&T broadband user, it will be free regardless of card ownership and without a time restriction.
Stats for Fighting McCafe
Trending: Older & Chilly
Research: 3,022 clicks in 432 w
Interest: 4 minutes
Concept: Fighting McCafe
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
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