Rockstar

From Beverages on TV to Cup of Joe Garbage Bins

By: Shelby Lee Walsh - Published: Jul 29, 2009   Updated: Jun 2 2011
Mmmmm:Starbucks. Perhaps some of you are starting your day off with a nice cup of joe, at lunch with a coffee and a lover, each in one hand or maybe you are chugging the stuff down in order to fit in some last minute prep for an exam. Either way, coffee is what makes the world go 'round, and Starbucks helps it happen.

Implications - From branded coffee in a can to boosted caffeine, Starbucks products have made the company a household name. The brand leads other companies and challenges their competitors to better themselves. With concepts such as treats for coffee snobs and protein drinks, the Starbucks brand is one that has yet to die down and is legitimately a lifestyle brand.