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Starbucks Gets a Tummy Tuck Edit
New "Skinny" Beverage Lineup


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Starbucks Gets a Tummy Tuck - New
New "Skinny" Beverage Lineup
Published: Jan 30, 08
Comments: 4
Views: 2,722

As many of you have surely noticed, there is a new word floating around Starbucks. Ever since the New Year, the word “Skinny” has been used to market a line of lower calorie drinks.

Starbucks, still on top of the game when it comes to the innovation of coffee and customer experience, may be onto something. They know what their health conscious customers are looking for, and that’s attaining “skinny” without having to sacrifice their one treat per day.

Setting the standard for “coffee lingo” you can now replace your sentence at the register with a single word. Not only revamping the drink lineup, Starbucks have been coming out with new sugar-free syrups almost every month. Currently, Mocha, vanilla, cinnamon dolce, hazelnut and caramel syrups contain absolutely zero sugar and zero calories.

Although their competitors also offer nutritional facts both in store and online, it will be interesting to see if other chains adopt the “lingo”, or a modified version of it, as well if they will be hard pressed to get more sugar free flavors in their line up.

References:  starbucks

Filed In:  business food health life lifestyle marketing science








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Starbucks Gets a Tummy Tuck or comment about New Skinny Beverage Lineup.

bedlamite23 on Jan 31, 08  0 Trends   85 Comments
still on top of it's game? HA! Mc Coffee is gross, and they're steadily removing options form customers, no whole milk, no almond syrup...what's next? Who posted this? do you work for charbucks?
bedlamite23 on Jan 31, 08  0 Trends   85 Comments 0
bedlamite23 on Jan 31, 08  0 Trends   85 Comments
http://www.foundlocally.com/Calgary/Dining/CoffeeScene.htm you have so much more to choose from in Calgary too...tsk tsk
bedlamite23 on Jan 31, 08  0 Trends   85 Comments 0
Chris Skleryk on Feb 1, 08  125 Trends   75 Comments
well thanks for posting the link i'll have to check them out, see if they have caught on to starbucks' "skinny" idea.
Chris Skleryk on Feb 1, 08  125 Trends   75 Comments 0
anonymous on Feb 24, 08  0 Trends   1 Comments
On top of its game? I have been drinking Starbucks almond cappuccinos for about 8 years. However, my fondness for the almond flavoring is much greater than my fondness for Starbucks. They have just lost a long term customer over their decision to cut customer options. Is this a trend of the future? I hope not.
anonymous on Feb 24, 08  0 Trends   1 Comments 0


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Starbucks Gets a Tummy Tuck