Everyone knows that Starbucks is not just another coffee shop, and a sift through these Starbucks branding moves will reveal just how the international coffeehouse chain has taken advantage of its image to spread its bean.
Some of these Starbucks branding moves include the company's attempts to sells unconventional coffee add-ons within the familiar guise of the green mermaid packaging. Others discuss the gradual evolution and simplification of the cafe logo, and subtle changes to coffee cup shapes and sizes to attract the attention of its caffeine addict followers. Starbucks continually asserts its superiority, so kick back, grab yourself a Trenta nonfat latte and and enjoy this collection of Americano marketing.
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21 Starbucks Branding Moves
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By: Amelia Roblin - Published: Jan 23, 2011