This 'Starbucks to the Future' Chart Pokes Fun at Logo Downsizing

By: Jordan M - Published: Jan 20, 2011   Updated: Aug 9 2011 • References: 9gag & graphjam.memebase
This 'Starbucks to the Future' image plays mischievously with the company's tendency to slightly minimize their logo every few years.

Though not everyone is a fan of this concept, unbranding has become a major shift in advertising strategy over the past few years. 'Starbucks to the Future' captures this consumer frustration in the best way possible with satire. The resulting image is playfully humorous, while making an important observation all the same.

Implications - Corporations often change a logo in order to expand the potential of what a corporation could be. When attempting to do so, corporations need to remember to maintain design elements evocative of a company's original logo in order not to completely alienate themselves from their prior identity. Stats for Unbranding Parody Graphs Trending: Older & Buzzing
Research: 18,164 clicks in 279 w
Interest: 2.7 minutes
Concept: Starbucks To The Future
Related: 73 examples / 56 photos
Segment: Males, 12-55
Comparison Set: 27 similar articles, including: typographic treat packaging, 65 cases of downbranded products, and effective eatery re-brandings.