This 'Starbucks to the Future' Chart Pokes Fun at Logo Downsizing
Though not everyone is a fan of this concept, unbranding has become a major shift in advertising strategy over the past few years. 'Starbucks to the Future' captures this consumer frustration in the best way possible with satire. The resulting image is playfully humorous, while making an important observation all the same.
Implications - Corporations often change a logo in order to expand the potential of what a corporation could be. When attempting to do so, corporations need to remember to maintain design elements evocative of a company's original logo in order not to completely alienate themselves from their prior identity.Stats for Unbranding Parody Graphs Trending: Older & Buzzing
Traction: 16,186 clicks in 214 w
Interest: 2.8 minutes Concept: Starbucks To The Future
Related: 73 examples / 56 photos
Segment: Males, 12-55 Comparison Set: 27 similar articles, including: typographic treat packaging, 65 cases of downbranded products, and effective eatery re-brandings.