'Karma Cup' is the Starbucks Paper Cup Contest Winner

By: Vittoria Natarelli - Published: Jun 18, 2010 • References: jovoto & designtaxi
The winner of the Starbucks-sponsored BetaCup Paper Cup challenge, Karma Cup, promotes the saying "what goes around comes around" very positively.

Every time a customer of Starbucks brings a re-usable cup with them, they cross an X on a chalkboard in front of the cash register. Every tenth customer with a reusable cup receives a free drink. Conceptualised by Mira Holley, Nick Patridge, Gillian Langor, Mira Lynn, Zarla Ludin and Ruth Prentice, Karma Cup is a great way to cut down on coffee cup waste. Check out the winning entry in the gallery, along with some other interesting entries. Stats for Green Coffee Incentives Trending: Older & Average
Research: 23,725 clicks in 308 w
Interest: 4 minutes
Concept: Karma Cup
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: french press coffee cups, bloated bubbling cups, and gangster coffee cups.