The winner of the Starbucks-sponsored BetaCup Paper Cup challenge, Karma Cup, promotes the saying "what goes around comes around" very positively.
Every time a customer of Starbucks brings a re-usable cup with them, they cross an X on a chalkboard in front of the cash register. Every tenth customer with a reusable cup receives a free drink. Conceptualised by Mira Holley, Nick Patridge, Gillian Langor, Mira Lynn, Zarla Ludin and Ruth Prentice, Karma Cup is a great way to cut down on coffee cup waste. Check out the winning entry in the gallery, along with some other interesting entries.
What's Driving This Trend
- Promoting Sustainable Practices
- Creating incentives for reusable cups and reducing coffee cup waste.
- Consumer Engagement Through Rewards
- Encouraging customers to bring reusable cups through a free drink reward system.
- Collaborative Innovation Challenges
- Sponsoring contests to find innovative solutions for reducing coffee cup waste.
Who This Affects Most
- Food and Beverage
- Opportunity for coffee shops and restaurants to implement similar initiatives to promote sustainability and reduce waste.
- Retail
- Opportunity for retailers to partner with reusable cup brands and provide incentives to customers for choosing sustainable options.
- Packaging
- Opportunity for packaging companies to develop eco-friendly and reusable cup solutions.
