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Rosa Capacola
American Idol Starbucks Style
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Starbucks in conjunction with Concord Music Group have formed a new record label, Hear Music. Both companies already have released recordings featuring Ray Charles’ “Genius Loves Company” and Sergio Mandez’ “Timeless.” Starbucks and Concord will distribute the Hear Music recordings at local Starbucks stores, as well as traditional music channels.
They have not hired a Colonel Tom Parker-type consultant yet, but if you sing better than Elvis or Stevie Ray Vaughn, and know that your music is more Kona than breakfast blend, you can click on the press release URL below and have a go.
Starbucks trades on NASDAQ as SBUX
“This announcement is a natural next step in our entertainment strategy. Hear Music will add tremendous value to the content offerings and distribution of great music Starbucks customers have come to expect,” said Ken Lombard, president of Starbucks Entertainment. “As we move forward with this new venture, Hear Music will seek out unique and compelling artists from a broad range of genres to help them reach the widest audience possible.”
(starbucks)
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