Shelling out $5 for a customized coffee may have seemed ridiculous to past generations, but for those addicted to their daily Starbucks, it makes total sense.
Still on the down low is Starbucks' latest attempt at innovation: they're almost ready to launch a new banana protein drink geared at the health-conscious male demographic. Whereas Starbucks has typically been associated with women and fussier city business types, the new drink is geared at fitness frenzied men.
Unfortunately, not everyone understands the idea of luxury lattes, and if the protein smoothies don't hit, Starbucks could be in trouble. Over the last two years, Starbucks hasn't been growing. Competitors like McDonalds have been moving in with cheaper alternatives at the new McCafe, causing Starbucks profits to miss their targets. Accordingly, the shares are down more than 60%.
In this sad time for Starbucks lovers, we bring you the top 23 Starbucks Innovations.
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Concept: 22 Starbucks Innovations
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Segment: Females, 12-55
Comparison Set: 18 similar articles, including: china the focus of starbucks growth, bmw espresso machine, and starbucking.
22 Starbucks Innovations
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By: Bianca Bartz - Published: Jul 2, 2008