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Javier CorreasJavier Correas
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Corporate Funded Music Edit
Starbucks to Launch Record Label With Paul McCartney


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The Seattle based company, Starbucks, have decided to launch a record label called Starbucks Records. It’s not a coincidence as they have proven they can sell other’s music at their stores, and looking at their huge distribution chain (13,000 new stores just in last year!) it seems the new record label will be successful. I mean, they will sell lots of cd’s to happy coffee drinkers.

They will sign their own artists, in fact they are talking about Sir Paul McArtney’s new album to be released with Starbucks Records, and since they have their own stores to place ads and also to make people listen to them, sales are guaranteed. The idea according to the Chairman of the company has come because they were suffering a loss of authenticity… so now, they can say they are more different again.

References:  nypost

Filed In:  business celeb products celebs marketing media new ventures pop culture








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Corporate Funded Music or comment about Starbucks to Launch Record Label With Paul McCartney.

Jeremy Gutsche on Mar 19, 07  1,657 Trends   2,617 Comments
Conversation #1: "Okay Paul, we'd like your next song to be about how much you love coffee."
Jeremy Gutsche on Mar 19, 07  1,657 Trends   2,617 Comments 0
Rich on Mar 19, 07  61 Trends   28 Comments
With so many stores, it naturally means that they can start to exploit this fact. While chilling out with a coffee, it would put me in the mood to discover some new music too.
Rich on Mar 19, 07  61 Trends   28 Comments 0
Bill on Mar 22, 07  9 Trends   82 Comments
I am going to start a bnad named Caffeine and see if they'll sign me.
Bill on Mar 22, 07  9 Trends   82 Comments 0
Bill on Mar 22, 07  9 Trends   82 Comments
band
Bill on Mar 22, 07  9 Trends   82 Comments 0


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