Brewed to Order Premium Blend

By: Going Like Sixty - Published: • References: seattlepi.nwsource
Starbucks thinks you should spend more on your cuppa. In Seattle they are testing a 12 oz up of "fresh-pressed" coffee at $2.50 each and calling it a premium product.

"The new Starbucks drink, made in a machine that brews each cup individually, may become part of Chief Executive Howard Schultz's plan to increase traffic in the more than 15,000 stores of the world's largest coffee chain," Seattlepi said.

Since their regular brew is $2.25, that seems to qualify. When is the last time you paid $1.55 for anything at Starbucks? McDonald's and Dunkin' Donuts are cutting into their market share and this is SBUX reaction. Stats for Starbucks Gets Pricier, Fancier Trending: Older & Chilly
Traction: 2,401 clicks in 370 w
Interest: 4 minutes
Concept: Starbucks Gets Pricier, Fancier
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: juice-inspired phone chargers, micro pop-up stores, and top 100 lifestyle trends in march.