Starbucks Gets Pricier, Fancier - Brewed to Order Premium Blend
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Starbucks thinks you should spend more on your cuppa. In Seattle they are testing a 12 oz up of “fresh-pressed” coffee at $2.50 each and calling it a premium product.
“The new Starbucks drink, made in a machine that brews each cup individually, may become part of Chief Executive Howard Schultz’s plan to increase traffic in the more than 15,000 stores of the world’s largest coffee chain,” Seattlepi said.
Since their regular brew is $2.25, that seems to qualify. When is the last time you paid $1.55 for anything at Starbucks? McDonald’s and Dunkin’ Donuts are cutting into their market share and this is SBUX reaction.
Fighting McCafe - Starbucks to Offer Free Wi-Fi
An americano connoisseur and Trend Hunter addict, I can often be found stationed at a table inside Starbucks, laptop out, catching up on the latest goodies on the site. In addition to my drink, I also have to pay for my internet access, but that could soon change. At least for residents of the US. … [More]
Via: seattlepi.nwsource
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