Starbucks wants to give you more than just a buzz when they introduced music sales. However, the buzz on CD sales was more like a irritating hum.
The NY Times reports that Starbucks was selling just a couple CDs per store each day. So why did it take so long to realize that nobody buys CDs and everyone really wants MP3s?
They must not have been paying attention. Could it be SBUX will get back to it’s bean counting? By this fall, stores will dump almost all CD slots and hope you will use their free Wi-fi to buy your music online.
But the ardor for Starbucks has gone the way of yesterday morning’s grounds. Critics in the music industry say the company squandered its cachet by mismanaging the effort to broaden its music mix. The choices that reflect its early taste for the offbeat — like an album from Lizz Wright, a torchy pop singer — are now squeezed in with offerings not unlike those at Wal-Mart, including the latest releases from Alicia Keys and James Blunt. The shift has not been lost on some customers.
(nytimes)
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