Starbucks Unveils First Film Deal
The Starbucks films come after past news that the company had lined up record deals with Alanis Morissette and Bob Dylan.
Implications - Consumer hot spots that have become go-to places for recreation should consider branching out beyond their token goods and services. By collaborating with various artists and other consumer goods that suit your target demographic's lifestyle -- take the market of caffeine drinkers that Starbucks taps into for example -- companies can reap the benefits of up-selling based on a particular discovered lifestyle of their consumers.Stats for Coffee Shop Film Makers Trending: Older & Mild
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