Coffee Shop Film Makers
Starbucks Unveils First Film Deal
The Starbucks films come after past news that the company had lined up record deals with Alanis Morissette and Bob Dylan.
Implications - Consumer hot spots that have become go-to places for recreation should consider branching out beyond their token goods and services. By collaborating with various artists and other consumer goods that suit your target demographic's lifestyle -- take the market of caffeine drinkers that Starbucks taps into for example -- companies can reap the benefits of up-selling based on a particular discovered lifestyle of their consumers.