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Starbucks on the Runway Hot

Dsquared Fall 2009 Show Had Runways Clinging to Branded Cups

 
 
Bianca Bartz
Bianca Bartz
4,698 Trends
18.5 MM Views
3,894 Comments

The Dsquared² Fall 2009 Ready-to-Wear to show included one of the most ubiquitous accessories of the times—yet it’s the first time we’ve seen in featured on a runway.

We see celebs clinging to them in paparazzi shots, you find yourself holding them in the morning (and afternoon, and evening for some of you,) and now Starbucks has finally made its runway debut thanks to Dsquared².

The Dsquared² show was clearly inspired by the ensembles thrown together by Hollywood’s biggest starlets. The collection was marked by large sunglasses, long scarves peculiarly paired with light spring clothes (just like we see so many celebs do in LA) and the ubiquitous status-statement Starbucks cups. Some of the fashions were a little boho (think Mary-Kate Olsen) while others had more of an edgy rocker-vintage vibe you could imagine Sienna Miller wearing.

While McDonald’s McCafe was the official sponsor of NYC fashion week, it didn’t stop celebs from schlepping in their Starbucks lattes—and since it’s the stars Dsquared² seems to be emulating, this collection is just what every wannabe Hollywood fashionista will go crazy for.


 Score:
8.9
Peaked and V. Hot
10,785 Clicks in
48 w 6 d 8 hr 16 min
Pub: Mar 4, 09

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branding fashion hip fashion luxury luxury fashion marketing pop culture

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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Starbucks on the Runway or comment about Dsquared Fall 2009 Show Had Runways Clinging to Branded Cups.

Jeremy Gutsche on Mar 4, 09  1,700 Trends   2,768 Comments
That's ridiculously good product placement. Now how do we get them to hold our widget?
Jeremy Gutsche on Mar 4, 09  1,700 Trends   2,768 Comments 0
Favorited by Jeremy Gutsche on Mar 4, 09
Favorited by Jacob Courtade on Mar 4, 09
Favorited by Bianca Bartz on Mar 4, 09
Couture Inspired by Britney Spears
At Milan Fashion week, Starbucks was the main accessory at DSquared2. The Canadian designer twins, Dan and Dean Caten, were likely inspired after designing the wardrobes for Britney Spears' latest tour; since the pop princess is rarely seen without a Starbucks cup (usually a frappucino) in hand, it would certainly explain the product placement.
By: Bianca Bartz on Mar 4, 09
Couture Inspired by Britney Spears
Bianca Bartz on Mar 4, 09  4,698 Trends   3,894 Comments
Looks like DSquared2 may have been inspired by Britney Spears...
Bianca Bartz on Mar 4, 09  4,698 Trends   3,894 Comments 0
Vincent Salera on Mar 5, 09  253 Trends   91 Comments
I don't think the Starbucks cups have real coffee in them - must be ice water -
Vincent Salera on Mar 5, 09  253 Trends   91 Comments 0
Favorited by S.j on Mar 5, 09
Hot Voted by BuzzandtheCity on Sep 24, 09


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