Tim Hortons Launches the Tims Run Club Collection of Apparel
Iconic Canadian fast food chain Tim Hortons celebrates National Coffee Day with a new collection full of cozy silhouettes dubbed the Tims Run Club capsule. It references going on 'coffee runs' and not actually for the performance of running. The capsule is made up of silhouettes including graphic tees, long-sleeved tops, socks, slides, sweatbands, hats, and windbreaker jackets.
The color palette is rooted in black and white and it is led by the windbreaker, which is designed to withstand any spilling. The white long sleeve shirt is designed with the brand's signature typeface on the sleeve and the chest reads "Tims Run Club." The slides arrive in a cream color with Tims's branding on the front strap.
Image Credit: Tim Hortons
The color palette is rooted in black and white and it is led by the windbreaker, which is designed to withstand any spilling. The white long sleeve shirt is designed with the brand's signature typeface on the sleeve and the chest reads "Tims Run Club." The slides arrive in a cream color with Tims's branding on the front strap.
Image Credit: Tim Hortons
Trend Themes
1. Fast Food Fashion - There is potential for other fast food chains to release their own apparel collections to promote brand awareness.
2. Athleisure Capsules - Other cafes and food and drink retailers could release athleisure collections to encourage customers to live an active lifestyle and associate their brand with physical activity.
3. Branded Merchandise for National Holidays - Businesses could take advantage of national holidays to release limited edition merchandise collections that are related to the holiday theme.
Industry Implications
1. Fast Food - Fast food chains may consider promoting their brand through merchandise to expand beyond their main offering.
2. Apparel Retail - Apparel retailers may consider partnering with QSR chains to expand their merchandise collections.
3. Athletic Apparel - Athletic apparel retailers may consider collaborations with food and drink establishments to promote active lifestyles.
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