Jonthan Stark has created a very innovative concept for purchasing your next Starbucks coffee. Starbucks coffee drinkers can download a copy of Stark’s coffee card and get their next beverage on him. Conversely, users feeling generous can contribute some money to the card so that someone else could buy themselves a coffee.
Jonthan Stark has taken the "take a penny, leave a penny" concept and brought into the digital era. Stark’s project, which has no affiliation with Starbucks, is definitely an interesting one.
Implications - Consumers are eager for technological innovation to shape the way the interact with others and make their lives better. Jonathan Strak's project is a prime example of how technology can enable new types of interaction. Companies should take this into account and attempt to create a sense of community amongst their customers.
Stats for Collective Coffee Purchasing Experiments
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Concept: Jonthan Stark
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Segment: Neutral, 18-55
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