With the introduction of their Pick of the Week system, it seems as though Starbucks is increasingly aware of the type of customers it attracts: tech-savvy iPhone users.
Apple and Starbucks have had a long, fortuitous relationship, which is best surmised by the free iTunes music available at the coffee shop. Starting now, however, you'll be able to pick up free iOS applications near the cashier. The first program up for grabs is Shazam Encore, a music-identifying app that normally costs $5.99; a veritable deal compared to the free $1.29 songs.
As an everday app-downloader and caffeine-inbiber, the Starbucks Pick of the Week program is right up my alley. Next time I decide to add extra sugar or cream, I'll keep an eye out for those gratis iPhone apps.
Stats for Coffee Shop App Aperitifs
Trending: Older & Chilly
Research: 671 clicks in 249 w
Interest: 1.9 minutes
Concept: Pick Of The Week
Related: 38 examples / 29 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: smartphone street art apps, innovative printing incentive apps, and hidden story apps.
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