'Coffee and Tea' is Starbucks' Latest Attempt at Not Looking Lame

By: Robyn Currie - Published: • References: tmagazine.blogs.nytimes & freshnessmag
I am not going to hate on Starbucks too much here, they have paid my bills for a few years, and still do. But we could all see trouble a brewing, and to face the problems head on, ‘Coffee and Tea’ was devised.

This is the re-branding, and relaunching of the chain. An attempt to not look so yuppie-ish to the urban artist, and to be a little bit more country to the rural folk. With rustic hardword floors, the mysterious removal of the eponymous green siren, Coffee and Tea still promises to deliver your obnoxious latte that has a temperature requirement. Stats for Redesigned Corporate Cafes Trending: Older & Warm
Traction: 16,382 clicks in 272 w
Interest: 3.6 minutes
Concept: Redesigned Corporate Cafes
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: starbucks on the runway, 36 ways starbucks shapes the world, and faux indie espresso bars.