3Dvertising

Capturing customer attention with three-dimensional elements
Implications - Marketing to today's tech-savvy and visual consumers may require much more than simple, classic and "boring" two-dimensional marketing tactics. As such, many brands are embarking on marketing elements that incorporate a 3D spin, whether it's an eye-popping fashion editorial, a visually appealing 3D shopping app or an engaging commercial with 3D components. While 3D is becoming more prevalent in the marketplace, it still holds an allure that draws in consumers.
SCORE: 5.1
Warm Top 6 Examples: 45,336 Total Clicks Aug 11 - Feb 12
Popularity
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DEMOGRAPHICS
Filed in: TechMultimedia
Colossal 3D Paintings - Reebok CrossFit and 3D Joe & Max Set a Guinness World Record
SCORE: 7.1
Viral 23,987 Clicks Pub: Nov 20, 11
Colossal 3D Paintings
Reebok CrossFit and 3D Joe & Max Set a Guinness World Record
London's Canary Wharf has been turned into the world's longest and largest 3D painting, thanks to Reebok CrossFit and street artists 3D Joe & Max. Reebok and CrossFit (a developer of multifunctional… [More]
Scorching 3D Editorials - Nick Saglimbeni's Nuclear Summer Spread Will Jump Right Out at You
SCORE: 6.5
Hot 8,940 Clicks Pub: Aug 27, 11
Scorching 3D Editorials
Nick Saglimbeni's Nuclear Summer Spread Will Jump Right Out at You
The Nuclear Summer photo spread was shot for World's Most Beautiful, the first print publication photographed and designed entirely in 3D. Although it has been recently determined in a study that 3D technology… [More]
3D Elevator Illusions - London Shoppers Hold on to Dear Life at the Southside Shopping Centre
SCORE: 5.6
Warm 5,922 Clicks Pub: Feb 18, 12
3D Elevator Illusions
London Shoppers Hold on to Dear Life at the Southside Shopping Centre
Imagine the terror of seeing a big, gaping hole in the middle of an elevator shaft. Shoppers at Southside Shopping Centre in London, England will see their lives flash before their eyes as they are about… [More]
Virtual 3D Shopping Apps - The Zegna inSTORE Allows Luxury Browsing From Your iPad
SCORE: 3.9
Mild 4,261 Clicks Pub: Sep 15, 11
Virtual 3D Shopping Apps
The Zegna inSTORE Allows Luxury Browsing From Your iPad
Shopping has irreversibly changed, and the Zegna inSTORE smartphone app proves virtual reality browsing steals the scene from traditional retail interaction. Italian luxury brand Ermenegildo Zegna has… [More]
Scent-Emitting Bus Stops - McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
SCORE: 4.3
Mild 1,725 Clicks Pub: Feb 10, 12
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
The McCain Ready Baked Jackets campaign is enticing consumers through smell and touch. This innovative multisensory campaign, developed by McCain Foods UK with JCDecaux, Hyperspace at Posterscope and creative… [More]
Immersed Audio Commercials - The Sony Binaural Technology is Exemplified in a Video Clip
SCORE: 3.1
Mild 501 Clicks Pub: Feb 17, 12
Immersed Audio Commercials
The Sony Binaural Technology is Exemplified in a Video Clip
Binaural sound recording involves using a dummy head with two receivers on each ear to record sound. When listened to with headphones, the clip hopes to create a 3D sound experience, in effect, fooling… [More]
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