The Mercedes Live Race is a brilliant marketing collaboration between the Mercedes brand and the racing game Grand Turismo 5. Fans have until the 22nd of August, 2011 to enter the contest and 24 people will chosen to attend this unique event.
Implications - Marketing collaboration can be a fruitful venture for both brands. It allows the brands to do many things, one of which is expose their company to a different demographic. Companies should consider a collaborative marketing venture.