Category
Fashion
Seoul Scaling
Trend cluster
Category
Neon
Mode
Extremely vibrant fashions lift moods and help people stand out.
5.7
Trend score
Trend
What is the Neon Mode trend?
Neon Mode: Vivid and vibrant looks always have a place in fashion, but recently, these hues are getting brighter and brighter as designers launch florescent versions of popular shades, ranging from pink and yellow to orange and green. Full-on neon fashions appeal to braver style mavens, but in moderation, neon hues offer more low-key fashion consumers a way to stylishly stand out -- not to mention, instantly boost their moods.
Trend themes
Themes within the Neon Mode trend
Three behaviours holding the trend together01
Neon Fashion
Designers have launched fluorescent versions of popular shades in fashion to appeal to low-key fashion consumers wanting to stylishly stand out.
02
Old Meets New
Designs that feature an element from the past combined with modern aesthetics attract a greater number of consumers.
03
Cartoon-inspired Fashion
With bright neon lighting, the images end up having a cartoon-like quality that channels the pop art movement.
Industry implications
What the Neon Mode trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion designers can utilize neon fashion to appeal to low-key fashion consumers wanting to stylishly stand out.
For
Jewelry Industry
Companies in the jewelry industry can add neon colors to add an element of design from the past combined with modern aesthetics to attract a greater number of consumers.
For
Art Industry
The art industry can be inspired by cartoon-like quality that channels the pop art movement to create designs and patterns in their artwork.
Trend signals
Trend signals for Neon Mode
Trend score 5.7 out of 10, from popularity 79%, activity 85%, freshness 8%.
Popularity79%
Activity85%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Neon Mode trend
10 featured examples from Nov 10, 2011 to Jan 29, 2012CategoryFashion
Fierce Neon Frocks
The Versace Haute Couture Spring 2012 Collection is Spectacular
The Versace Haute Couture Spring 2012 collection is a perfect fit for high-end luxury fashion brands that are looking for innovative and eye-catching designs.
CategoryFashion
Stackable Neon Accessories
The Ettika Friendship Bracelets are Great for Grown-Ups
The accessories industry can leverage this trend by offering personalized, high-end friendship bracelets and other transitional accessories that retain sentimental value as one ag…
CategoryPop Culture
Rainbow-Hued Editorials
The Tsanna Latouche Cosmopolitan South Africa November 2011 Shoot is Hot
As neon colors continue to be a popular trend in the fashion industry, there is an opportunity for companies to design and manufacture neon-colored clothing and accessories.
CategoryFashion
Neon Sequined Shoots
The Arizona Muse for Vogue Paris Shoot is Electric
Fashion industry can capitalize on the trend of bold metallic looks and sequin fashion.
CategoryMarketing
Neon-Hued Hoodies
The Juicy Couture Spring 2012 Lookbook Features Top Models
Opportunity for retail brands to incorporate athleisure fashion and neon color trends into their product offerings.
CategoryPop Culture
Old Hollywood Neon Shoots
The Jessica by Rabee Younes Editorial Channels Elizabeth Taylor
Fashion companies can leverage the trend of old Hollywood-inspired editorials, like the Jessica by Rabee Younes shoot, to create designs that merge vintage elements with modern ae…
CategoryPop Culture
Glowing Graffiti-Inspired Editorials
The Thairine Garcia Harper's Bazaar Brazil Shoot is Bol
The neon and graffiti art trends present opportunities for fashion designers to incorporate bold and unconventional elements into their collections.
CategoryFashion
Luscious Lime Green Lookbooks
Ieva Laguna for Le Chateau Holiday 2011 Campaign is Super Seductive
Opportunity for disruptive innovation in the beauty industry by offering new and trendy lipsticks and cosmetics.
CategoryFashion
Neon-Sparked Tresses
The Bon Magazine Issue 59 Springs 2012 Collection Features Feisty Models
Disruptive innovation opportunity: Use advanced photography techniques and technologies to capture unique and eye-catching images for fashion editorials.
CategoryMarketing
Neon Floral Fashion Campaigns
The Mia Wasikowska Miu Miu Ads are Full of Bright Colors
The fashion and apparel industry can use the trend of neon floral fashion in their new clothing and accessories collection.
