Racing
Casualwear

Racing Casualwear: Automotive brands are launching partnered clothing collections including graphic tees, jackets, pants, and other wearable merchandise. These collections aim to expand automotive brands into full lifestyle brands by not only appealing to their core audience, but also those outside of car culture by incorporating quality materials and designs. Brands hope to recategorize these collections from novelty to everyday products.

Clothing choice is one of the most common form of self expression, with branded clothing become a common method of assessing someone's personality upon meeting them - or even just as passing them by in public. As a result of this, many people wear cross-branded clothing to show off their interests, such as tv shows, musicians, or video games. However, simply branding products is not enough to draw customers in, largely due to the abundance of choice. In order for new brands to break into the clothing space, upholding a standard of quality and design is necessary.