Adidas 3D Mapping Projection Uses the Palais du Pharo as its Canvas

By: Christopher DeLuca - Published: • References: thenextweb & youtube
The Adidas 3D Mapping Projection uses the Palais du Pharo in Marseilles, France as its canvas for creating out of this world three-dimensional art. The stunning projections make it seem as though at one point, the entire building is collapsing.

Another incredible moment in the Adidas 3D Mapping Projection is right after a soccer player (or football player if you are from Europe) kicks the ball and the building seems as though it is reverberating. The projections onto the Palais du Pharo really work to enhance the perception that Adidas is on the cutting-edge of the sportswear apparel industry.

I could tell at one point the that 3D mapping projection was impressing the audience in the attendance from all the gasps that they were letting out. Stats for Thrilling Third Dimension Ads Trending: Older & Mild
Traction: 484 clicks in 171 w
Interest: > 3 minutes
Concept: Adidas 3D Mapping Projection
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: 15 killer denim kicks, 29 groundbreaking runners, and clean summer footwear.