Campaigning for Curvy

An increasing emphasis is being placed on plus-sized models and fashions
Implications - The last couple of years has seen an uprising in the fashion community for fuller-figured models and more high-fashion designs created for plus-sized consumers. Some designers made waves in the fashion community by introducing curvier models onto their runways, and today, the curvy crusade continues more persistently than ever, with an increasing number of designers and publications jumping on board to assure its customers that they value all women, regardless of size. For many, it's no so much a social issue as it is a branding one.
SCORE: 5.7
Hot Top 6 Examples: 287,001 Total Clicks Jun 11 - Jan 12
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DEMOGRAPHICS
Plus-Size Model Comparisons - Katya Zharkova in Controversial Spread for PLUS Model Magazine
SCORE: 7.3
Viral 141,977 Clicks Pub: Jan 12, 12
Plus-Size Model Comparisons
Katya Zharkova in Controversial Spread for PLUS Model Magazine
Plus-sized model Katya Zharkova appears in a shoot for PLUS Model Magazine that is creating quite a stir. Katya Zharkova is sans clothing in this 8-page spread next to an also-nude anonymous "straight… [More]
Plus Size Magazine Covers - The Vogue Italia Full-Figured Cover is a Welcome Surprise
SCORE: 6.5
V. Hot 48,575 Clicks Pub: Jun 15, 11
Plus Size Magazine Covers
The Vogue Italia Full-Figured Cover is a Welcome Surprise
The latest issue of Vogue Italy features plus-sized models on the cover. Tara Lynn, Candice Huffine and Robyn Lawley are a part of the June issue cover story and the lovely full-figured ladies were photographed… [More]
Anti-Flattering Fashion - Gisela Ramirez Designs Daring Outfits for Plus-Sized Women
SCORE: 6.6
V. Hot 47,279 Clicks Pub: Oct 28, 11
Anti-Flattering Fashion
Gisela Ramirez Designs Daring Outfits for Plus-Sized Women
Instead of hiding plus-sized women’s curves under layers of flowing fabrics, fashion designer Gisela Ramirez wants these women to embrace their bodies by wearing outfits that accentuate those curves. Although… [More]
Plus-Size Pin-Up Spreads - The Steamy Robyn Lawley Vogue Australia Shoot
SCORE: 3.2
Hot 29,831 Clicks Pub: Aug 2, 11
Plus-Size Pin-Up Spreads
The Steamy Robyn Lawley Vogue Australia September 2011 Shoot
Images of classic pin-up beauty are revisited in the Robyn Lawley Vogue Australia September 2011 spread by photographer Max Doyle, titled ‘Belle Curve.’ The 10 page editorial is the... [More]
Curvy Designer Runways - Elena Miro Presents Plus-Size Models Only Show at Milan Fashion Week
SCORE: 6
Warm 17,153 Clicks Pub: Sep 23, 11
Curvy Designer Runways
Elena Miro Presents Plus-Size Models Only Show at Milan Fashion Week
Following the steps of Vogue Italy’s June 2011 ‘The Curvy Issue,’ Italian fashion brand Elena Mirò has, yet again, made an important statement on the runway of the 2012 Spring Summer Milano Fashion Week.… [More]
Curvaceous Cover Shots - The Vogue Italia Issue Advocates for Plus-Sized Beauty
SCORE: 4
Mild 2,186 Clicks Pub: Jun 3, 11
Curvaceous Cover Shots
The Vogue Italia June 2011 Issue Advocates for Plus-Sized Beauty
Even though today's society has learned to embrace all body types, the Vogue Italia June 2011 cover proves that there is still a long way to go. Steven Miesel photographed the image with the three stunning… [More]