Cause Marketing

Appealing to consumers' desire to feel better about their purchases
Implications - Because today's consumer increasingly needs justification for his or her purchase, centering a brand's message around a social cause helps any company to distinguish itself from the marketplace's never-ending product options and competitor messages. Cause marketing, whether it's sincere or not, appeals to the consumer's wish to feel better about spending money on items they might not need -- and that is often all it takes for a brand to augment sales.
SCORE: 3.9
Mild Top 6 Examples: 26,685 Total Clicks Oct 11 - Jan 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Yarn-Bombed Shades - Proceeds from the Sunglass Hut Knitta Collection Goes to OneSight
SCORE: 6
Hot 8,671 Clicks Pub: Nov 11, 11
Yarn-Bombed Shades
Proceeds from the Sunglass Hut Knitta Collection Goes to OneSight
It appears that even sunglasses aren't safe from graffiti knitting by the looks of the Sunglass Hut Knitta collection. Of course, just like the street art itself, this is a welcomed collaboration since… [More]
Socially Responsible Films - The Campbell's Canada 'NOURISH: Early Impact' Campaign
SCORE: 5.5
Warm 2,248 Clicks Pub: Nov 23, 11
Socially Responsible Films
The Campbell's Canada 'NOURISH: Early Impact' Campaign
In an effort to combat food poverty in Canada, Campbell’s Canada teamed up with Crucial Pictures for the ‘NOURISH: Early Impact’ short film. Webber Shandwick, OMD and Corus... [More]
Blush Benefit Rides - The 'Passion Pink' 2012 Bentley GT is a Breast Cancer Contribution Coupe
SCORE: 4.4
Warm 3,402 Clicks Pub: Oct 20, 11
Blush Benefit Rides
The 'Passion Pink' 2012 Bentley GT is a Breast Cancer Contribution Coupe
There's something about an ultra-luxury automobile dipped in a cotton candy color like the 'Passion Pink' 2012 Bentley GT that just makes you weak in the girly knees if you're into totally feminine transportation.… [More]
Crimson Charity Apparel - Nike Sportswear (RED) Collection is Dedicated to Fighting HIV/AIDS
SCORE: 2
Mild 6,531 Clicks Pub: Nov 22, 11
Crimson Charity Apparel
Nike Sportswear (RED) Collection is Dedicated to Fighting HIV/AIDS
For Worlds AIDS Day, the Nike Sportswear (RED) Collection will make its way to consumers in an effort to fight the life-threatening disease. (RED) is an organization that's been dedicated to raise money… [More]
Social Mission Totes - Cause Boutique Promotes a Variety of Worthy Causes
SCORE: 2.7
Mild 4,235 Clicks Pub: Nov 21, 11
Social Mission Totes
Cause Boutique Promotes a Variety of Worthy Causes
Cause Boutique is an online boutique that sells reusable jumbo tote bags, each printed with designs inspired by one of three causes: clean water access, anti-human trafficking and youth education. Each… [More]
Employment-Augmenting Coffee Chains - Starbucks 'Create Jobs for USA' Program Strengthens Small Biz
SCORE: 2.6
Untested 1,598 Clicks Pub: Oct 5, 11
Employment-Augmenting Coffee Chains
Starbucks 'Create Jobs for USA' Program Strengthens Small Biz
Helping community businesses hire more workers and sustain jobs is the Starbucks 'Create Jobs for USA' program. The coffee chain has partnered with Opportunity Finance Network® (OFN)to encourage people… [More]
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