Marcus Munro
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Big name retailers are once again proving the power of social media. The Campbell Soup Company recently announced its interest in obtaining new recipes via the web at CampbellSoupCompany.com/Ideas. Founded in 1869, it is the company’s attempt at generating new ideas from its target consumers. Campbell’s has assembled a team to evaluate and sift through ideas. The Campbell Soup Company is just one of the many colossus corporations currently seeking advice through consumer feedback as this pervasive trend continues to dominate.  We are committed to improving our innovation results, and a key element in this improvement requires us to be open to ideas from both inside and outside the company. The Ideas for Innovation Web site is one of the ways we are accessing innovation from outside sources.
(businesswire)References: campbellsoupcompany, businesswire Filed In: |
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