TREND HUNTER Logo

Trend Hunter Pro

PRO > Charity Trend Report

Trend Hunter PRO is a collection of 1695 patterns that have emerged from our 1,311,000,000 views of data. Get one per week in our Free Weekly Trend Report, or get them all as a Trend Report customer.
Username
Remember Me!
Password
Forgot your password?
Trend Report


Find out how these brands use Trend Hunter PRO to kick start innovation...
Trend Reports
DEMOGRAPHICS
 Score:
7.7
This Month and Warm
Top 6 Examples:
53,218 Total Clicks
Date Range:
Jan 13 - May 13
Popularity  
Activity  
Freshness  

Shock Causevertising (UPDATE)

Companies are using shock marketing to send a positive message
Implications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
Depression-Oriented Photography
Depression-Oriented Photography

Unrealistic Anorexia Ads
Unrealistic Anorexia Ads

Anti-Airbrush Guerrilla Marketing
Anti-Airbrush Guerrilla Marketing

Airbrush-Protesting Portraits
Airbrush-Protesting Portraits

Disorder-Awareness Depictions
Disorder-Awareness Depictions

Morbid Graveyard Celebrity Editorials
Morbid Graveyard Celebrity Editorials


Share this Trend    Filed in:    Marketing    Charity    Social Good    Education    Activism    Print    Branding    Commercials   
DEMOGRAPHICS
 Score:
5.3
This Year and Mild
Top 5 Examples:
4,476 Total Clicks
Date Range:
Nov 11 - Feb 13
Popularity  
Activity  
Freshness  

Social Good Subscriptions

Businesses are providing more convenient ways for consumers to donate
Implications - Subscriptions to everything from wine to fashion and home decor have become more commonplace and have laid the foundation for businesses to give back more conveniently. Subscription services for social good are the perfect way for consumers to contribute to a meaningful cause without having to dedicate a large amount of time to it. [More]
Hunger-Fighting Food Packages
Hunger-Fighting Food Packages

Great Deals for Good
Great Deals for Good

Global Farmers
Global Farmers' Markets

Sustainable Food Subscriptions
Sustainable Food Subscriptions

School-Supporting Digital Newsletters
School-Supporting Digital Newsletters


Share this Trend    Filed in:    Social Good    Business    Charity    New Ventures    Retail    Social Business   
DEMOGRAPHICS
 Score:
4.6
This Year and Mild
Top 6 Examples:
10,319 Total Clicks
Date Range:
Dec 11 - Jun 12
Popularity  
Activity  
Freshness  

Social Real Estate

Philanthropic housing provides comfortable living to less fortunate
Implications - One of the major social business ventures we've seen of late is philanthropic real estate, in which both for-profit and non-profit businesses are trying their hand at offering or supporting low-cost housing initiatives. Some companies are creating affordable homes for low-income families while others are donating their time and money to help causes that provide homes for the poor. Whichever it is, do-good housing is becoming a cause many brands, and consumers, are getting behind. [More]
$20-Per-Month Homes
$20-Per-Month Homes

Charity-Donating Home Brokerages
Charity-Donating Home Brokerages

Social Good Realtors
Social Good Realtors

Altruistic Real Estate
Altruistic Real Estate

Philanthropic Real Estate
Philanthropic Real Estate

High-Quality Low-Income Housing
High-Quality Low-Income Housing


Share this Trend    Filed in:    Social Good    Business    Lifestyle    Charity    Clusters    Social Business   
DEMOGRAPHICS
 Score:
4.7
Mild
Top 6 Examples:
8,737 Total Clicks
Date Range:
Jun 11 - Mar 12
Popularity  
Activity  
Freshness  

Benefit Brands

Social cause companies badging themselves with B Corp certification
Implications - B Corp certification is a new accreditation given to companies that use the power of business toward social and environmental issues. The number of B Corps is steadily increasing, with over 450 companies currently certified, and the impetus for the certification is clear: Just as Fair Trade and LEED certifications elevate the appeal of certain products to cause-driven consumers, so too does B Corporation certification elevate a company's brand image. Not only that, this new level of certification stands to change the way social businesses -- and perhaps even profit-driven businesses -- are created and operated, as well as redefine business success in today's socially conscious society. [More]
Outdoor Gear for Good
Outdoor Gear for Good

1-for-1 Sport Businesses
1-for-1 Sport Businesses

Mission-Based Investing
Mission-Based Investing

Altruistic Law Firms
Altruistic Law Firms

Clean Tech for Non-Profits
Clean Tech for Non-Profits

Purpose-Driven IT Companies
Purpose-Driven IT Companies


Share this Trend    Filed in:    Social Good    Business    Eco    Charity    Clusters    Social Business   
DEMOGRAPHICS
 Score:
3.9
Mild
Top 5 Examples:
11,450 Total Clicks
Date Range:
Sep 11 - Mar 12
Popularity  
Activity  
Freshness  

Do-Good Dolls

Dolls become a foundation for charitable events and auctions
Implications - A variety of items have been created and used for charitable purposes, but one of the items most commonly used are dolls. Whether it's a Barbie doll, a Cabbage Patch Kid or an unknown figure, dolls offer a childlike sweetness -- and offer a simple way to incorporate celebrities into the initiative -- that appeal to consumer sentiment, encouraging them to donate or contribute to a cause. [More]
Adorable Rapper Barbie Dolls
Adorable Rapper Barbie Dolls

Cupcake Couture Popstar Dolls
Cupcake Couture Popstar Dolls

Charitable Couture Teddies
Charitable Couture Teddies

Charitable Couture Dolls
Charitable Couture Dolls

Rockin
Rockin' Charity Dolls


Share this Trend    Filed in:    Life-Stages    Pop Culture    Toys    Charity    Clusters    Social Good    Celebs