DEMOGRAPHICS
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New in Charity Category List Full Index
| Score:
7.7 | This Month and Warm
Top 6 Examples:
Date Range:
53,218 Total Clicks Jan 13 - May 13 |
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| Activity | |
| Freshness |
Shock Causevertising (UPDATE)
Companies are using shock marketing to send a positive messageImplications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
 Depression-Oriented Photography |
 Unrealistic Anorexia Ads |
 Anti-Airbrush Guerrilla Marketing |
 Airbrush-Protesting Portraits |
 Disorder-Awareness Depictions |
 Morbid Graveyard Celebrity Editorials |
Filed in: Marketing Charity Social Good Education Activism Print Branding Commercials
| Score:
5.3 | This Year and Mild
Top 5 Examples:
Date Range:
4,476 Total Clicks Nov 11 - Feb 13 |
| Popularity | |
| Activity | |
| Freshness |
Social Good Subscriptions
Businesses are providing more convenient ways for consumers to donateImplications - Subscriptions to everything from wine to fashion and home decor have become more commonplace and have laid the foundation for businesses to give back more conveniently. Subscription services for social good are the perfect way for consumers to contribute to a meaningful cause without having to dedicate a large amount of time to it. [More]
 Hunger-Fighting Food Packages |
 Great Deals for Good |
 Global Farmers' Markets |
 Sustainable Food Subscriptions |
 School-Supporting Digital Newsletters |
Filed in: Social Good Business Charity New Ventures Retail Social Business
| Score:
4.6 | This Year and Mild
Top 6 Examples:
Date Range:
10,319 Total Clicks Dec 11 - Jun 12 |
| Popularity | |
| Activity | |
| Freshness |
Social Real Estate
Philanthropic housing provides comfortable living to less fortunateImplications - One of the major social business ventures we've seen of late is philanthropic real estate, in which both for-profit and non-profit businesses are trying their hand at offering or supporting low-cost housing initiatives. Some companies are creating affordable homes for low-income families while others are donating their time and money to help causes that provide homes for the poor. Whichever it is, do-good housing is becoming a cause many brands, and consumers, are getting behind. [More]
 $20-Per-Month Homes |
 Charity-Donating Home Brokerages |
 Social Good Realtors |
 Altruistic Real Estate |
 Philanthropic Real Estate |
 High-Quality Low-Income Housing |
Filed in: Social Good Business Lifestyle Charity Clusters Social Business
| Score:
4.7 | Mild
Top 6 Examples:
Date Range:
8,737 Total Clicks Jun 11 - Mar 12 |
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| Freshness |
Benefit Brands
Social cause companies badging themselves with B Corp certificationImplications - B Corp certification is a new accreditation given to companies that use the power of business toward social and environmental issues. The number of B Corps is steadily increasing, with over 450 companies currently certified, and the impetus for the certification is clear: Just as Fair Trade and LEED certifications elevate the appeal of certain products to cause-driven consumers, so too does B Corporation certification elevate a company's brand image. Not only that, this new level of certification stands to change the way social businesses -- and perhaps even profit-driven businesses -- are created and operated, as well as redefine business success in today's socially conscious society. [More]
 Outdoor Gear for Good |
 1-for-1 Sport Businesses |
 Mission-Based Investing |
 Altruistic Law Firms |
 Clean Tech for Non-Profits |
 Purpose-Driven IT Companies |
Filed in: Social Good Business Eco Charity Clusters Social Business
| Score:
3.9 | Mild
Top 5 Examples:
Date Range:
11,450 Total Clicks Sep 11 - Mar 12 |
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| Activity | |
| Freshness |
Do-Good Dolls
Dolls become a foundation for charitable events and auctionsImplications - A variety of items have been created and used for charitable purposes, but one of the items most commonly used are dolls. Whether it's a Barbie doll, a Cabbage Patch Kid or an unknown figure, dolls offer a childlike sweetness -- and offer a simple way to incorporate celebrities into the initiative -- that appeal to consumer sentiment, encouraging them to donate or contribute to a cause. [More]
 Adorable Rapper Barbie Dolls |
 Cupcake Couture Popstar Dolls |
 Charitable Couture Teddies |
 Charitable Couture Dolls |
 Rockin' Charity Dolls |
Filed in: Life-Stages Pop Culture Toys Charity Clusters Social Good Celebs
