The BCRF Launched a Charitable Skin in Overwatch: PINK MERCY
References: bcrf.org & playoverwatch
Blizzard works in collaboration with the Breast Cancer Research Foundation to launch a special charity skin for Overwatch: PINK MERCY. The skin was sold online and the proceeds went directly to BCRF and their work of finding the cure to breast cancer. In addition to supporting the cause by buying the skin, there is also a selection of limited edition goods including the Pink Mercy charity shirts, series of Pink Mercy sprays, player icons, and more.
The project was comprised of six different types -- be a hero, wear for awareness, rep for research, championing the cause, spread awareness, where your donation is going. Be a hero allows players to learn about the Pink Mercy skin with all profits going towards charity, wear for awareness highlights the t-shirt, rep for research unravels themed Twitch drops, championing the cause opens up about the charity streams, spreading awareness highlights the emotes, and lastly, players can learn more about BCRF.
The project was comprised of six different types -- be a hero, wear for awareness, rep for research, championing the cause, spread awareness, where your donation is going. Be a hero allows players to learn about the Pink Mercy skin with all profits going towards charity, wear for awareness highlights the t-shirt, rep for research unravels themed Twitch drops, championing the cause opens up about the charity streams, spreading awareness highlights the emotes, and lastly, players can learn more about BCRF.
Trend Themes
1. Charitable Skins - Disruptive innovation opportunity: Other gaming companies can collaborate with charitable organizations to create limited edition skins, generating funds for important causes.
2. Limited Edition Goods - Disruptive innovation opportunity: Brands can create special limited edition merchandise for charitable causes, attracting customers who want to support important initiatives.
3. Brand Collaboration - Disruptive innovation opportunity: Companies can partner with well-known brands or organizations to create unique collaborative products that raise awareness and funds for charitable purposes.
Industry Implications
1. Gaming - Disruptive innovation opportunity: The gaming industry can explore more collaborations with non-profit organizations to create in-game items or experiences that support charitable causes.
2. Fashion - Disruptive innovation opportunity: The fashion industry can create limited edition clothing or accessories tied to charitable campaigns, appealing to socially conscious consumers.
3. Streaming - Disruptive innovation opportunity: Streaming platforms can organize charity streams in collaboration with charities, encouraging content creators and viewers to donate towards a specific cause.
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