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The Kenneth Cole AIDS Ribbon is an Updated Version

By: Souzan Michael - Published: • References: kennethcole & marieclaire
Some designers are just as well known for their philanthropic involvements as they are for their work in the fashion industry, and the Kenneth Cole AIDS ribbon proves that Mr. Cole is at the top of that list.

Along with being a chairman of amfAR, the designer has taken it upon himself to design a new AIDS ribbon to commemorate the initial discovery of the virus 30 years ago. The Kenneth Cole AIDS ribbon is newly designed to raise awareness of the virus among younger generations.

The new double loop symbolizes "the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS" and it can be purchased online and in stores.

Celebrities like Sarah Jessica Parker, Cyndi Lauper, and Ke$ha have already joined Cole to help promote the new ribbon, and proceeds will go toward the Kenneth Cole Foundation.

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