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Accountable Giving
Charities focus on consumers, rather than placing emphasis on victims
Implications - Consumers are feeling more charitable than ever as more and more brands use cause marketing to alleviate purchasing guilt. Another tactic is to focus on what consumers can do individually; rather than victimizing those in need, this puts the onus on the person to do what he can to help a charity. Asking consumers to volunteer to do a wacky stunt in exchange for donations or to stay fit in the name of charity are just a couple of ways social organizations are making people own up to doing good.
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Mild
Top 6 Examples:
Date Range:8,748 Total Clicks Jun 11 - Jan 12 |
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Charitable Social Media BooksWaterForward Allows You to Donate Money in the Name of a FriendWaterforward is using a pay-it-forward approach to charity by using social media to raise money for charity.
It is a very simple premise. WaterForward has created an online WaterForward Book. You can… [More] |
Online Marketplaces for GoodKarmaGoat is Like Craigslist But Proceeds Go to CharityLike a Craigslist for good karma, KarmaGoat is online marketplace that lets people both buy and sell items, with proceeds going to a charity of the seller's choice -- there are almost 1,000 to choose from!… [More] |
Challenge-Based Charity Sites'Do Whatever It Takes' Site Has People Doing Anything for PledgesThe 'Do Whatever It Takes' website is a platform to raise funds for charity. But unlike other charitable platforms, the site helps to raise money for youth homelessness by having people volunteer to do… [More] | |||||||||
Charitable Fitness PedometersStriiv Combines Health with GivingStriiv is a small and sleek fitness device that can turn walking, climbing and running into fun.
But what motivates users to part take in these fitness routines? Apart from the obvious health benefit,… [More] |
Charitable Social Media GamesDouble Impact Rewards You for Eco-Friendly LivingDouble Impact is a new online game where the points you earn can be converted into money for charities. Double Impact works through Facebook, tracking your check-ins and converting them into points.
Not… [More] |
Charitable Cuisine StuntsHalf for Happiness Encourages Patrons to Donate Half of Their GrociersCaso do Zenziho is a NGO organization located in Brazil and their recent campaign 'Half for Happiness' involved partnering up with local supermarket chains. Customers were unsuspecting participants in… [More] | |||||||||
