The Consumer-Oriented Packaging for Campbell's Cream of Potato Soup

By: Luisa Amanda Gomes - Published: Feb 23, 2010 • References:
The new label for Campbell’s Cream of Potato soup showcases how the soup tycoon has effectively used crowdsourcing to improve the labels that cover its soup cans.

First applied to their recipes, crowdsourcing has successfully transformed the brand's image. Using biometrics and customer feedback, customer-focused aspects have been implemented into the new Campbell’s Cream of Potato soup label. It is definitely an improvement in comparison to their older one.

I think I want cream of potato soup for dinner tonight. Stats for Crowdsourced Soup Labels Trending: Older & Chilly
Research: 3,238 clicks in 325 w
Interest: 3.8 minutes
Concept: Campbells Cream Of Potato Soup
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: food trends: the quick fix, vintage record bowls, and crowdsourcing company recipes.