The Consumer-Oriented Packaging for Campbell's Cream of Potato Soup

By: Luisa Amanda Gomes - Published: Feb 23, 2010 • References: notcot.org
The new label for Campbell’s Cream of Potato soup showcases how the soup tycoon has effectively used crowdsourcing to improve the labels that cover its soup cans.

First applied to their recipes, crowdsourcing has successfully transformed the brand's image. Using biometrics and customer feedback, customer-focused aspects have been implemented into the new Campbell’s Cream of Potato soup label. It is definitely an improvement in comparison to their older one.

I think I want cream of potato soup for dinner tonight.