The Atipus studio in Spain shows a unique approach to self promotion with their Atipus Beach Bags.
The beach bags are a simple design concept. The company aims to have the Atipus Beach Bags reflect "three types of character [creating] Sushi, Sandwich, Watermelon."
The bags have a designed print that outlines objects found in tote bags. Outlines of hairbrushes, PDAs and snacks are just a few of the items the Atipus Beach Bags used in their designs. The bags are composed of a light cotton and are thus easy to wash.
Implications - Companies need to come up with promotions that are useful to the consumer but will also gain exposure. By coming up with an everyday product embellished with minor hints of the logo, a company will gain enough exposure to resound in the heads of others.
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Concept: Atipus Beach Bags
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Segment: Females, 12-55+
Comparison Set: 35 similar articles, including: business casual accessories, bogus tote bags, and eco-knapsack novels.
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