Aiming to transfer the brand's distinctive workmanship and aesthetic guidelines into a high-end bag range with "a feeling of contemporary and ageless elegance," Italian footwear company Aquazzura debuted its first collection of bags at Paris Fashion Week.
Consequently, a range of day-to-night forms without logos was created, including clutches, totes, and a little hobo bag. The brand has removed exterior branding to “[underpin] the uniqueness of the designs” and has instead opted for a pineapple symbol and logo as “a finishing touch.”
The bags were designed in Tuscany, Italy, with premium materials in shades like green, blue, yellow, black, camel, white, sunset, and silver. The brand's website, stores, and a small number of retailers, such as Net-a-Porter, Mytheresa, Browns, and Level Shoes Dubai, all have the range for sale.
Image Credit: Aquazzura, by Stephane Feugere; Jacopo Raule
What's Driving This Trend
- Minimalist Luxury Bags
- Opportunity for brands to create luxury bags with a minimalist design aesthetic.
- Non-branded Luxury
- Brands can remove logos and create a unique symbol to differentiate luxury bags from competitors.
- Colorful Luxury Bags
- There is a trend towards colorful luxury bags in an effort to add a playful touch to high-end fashion.
Who This Affects Most
- Luxury Fashion
- Opportunity for luxury fashion brands to expand into bags using high-quality materials and a minimalistic design for a high-quality look.
- Accessories
- Brands in the accessories industry can explore creating luxury bags with colorful options to add as a playful touch to their product offerings.
- E-commerce
- Opportunity for e-commerce sites to partner with luxury brands for product offerings to expand their high-end product ranges.
