Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Do-Good Sunglasses

The SHAUNS SHADES ‘Buy One Give Sight' Mission is Inspiring

— September 30, 2011 — Social Good
Some businesses incorporate a social cause directly into their business plan, and one great example is the SHAUNS SHADES ‘Buy One Give Sight’ mission. This chic eyewear brand was just launched earlier this year and is "the world’s first premium sunglasses company created to give sight as well as style," according to the website. The idea is that each time someone buys a pair of SHAUNS SHADES, one of the 285 million people around the world who suffer from visual impairments will receive a free pair of glasses.

"When you purchase a pair of SHAUNS SHADES it triggers one more pair of glasses into existence; this pair are destined for the face of someone in need," the website explains. "With the help of one of our sensational giving partners, we identify a region with a shortage of eye health care services and administer an eye test to someone in need. The patient is then fitted with the glasses that your purchase created."

Not only is this a socially-beneficial cause, but the sunglasses are also premium quality, designed in California and made in Italy using special Carl Zeiss lenses. The lenses are charmingly chic and the frames are fashion-forward, adding a little vintage pizzazz to your look.

Contact Information:
SHAUNS SHADES Website
On Facebook
On Twitter: @shaunsshades
Trend Themes
1. Socially-integrated Business - The SHAUNS SHADES 'Buy One Give Sight' mission showcases the trend of incorporating a social cause directly into a business plan, creating opportunities for other businesses to follow suit.
2. Premium Social Impact - SHAUNS SHADES' combination of high-quality sunglasses and their commitment to providing glasses for people in need demonstrates the trend of premium products with a social impact, which other industries can explore.
3. Charitable Partnerships - The collaboration between SHAUNS SHADES and giving partners exemplifies the trend of forming partnerships with charitable organizations to maximize social impact, presenting opportunities for businesses in various industries to forge similar alliances.
Industry Implications
1. Eyewear - The SHAUNS SHADES 'Buy One Give Sight' mission presents an opportunity for the eyewear industry to embrace the socially-conscious business model and incorporate philanthropy into their own practices.
2. Fashion - SHAUNS SHADES' fashion-forward frames and socially-responsible mission open up possibilities for the fashion industry to explore the fusion of style and social impact.
3. Non-profit/charity - SHAUNS SHADES' success in finding giving partners to administer eye tests and distribute glasses highlights opportunities for non-profit organizations to collaborate with businesses and expand their reach.
4.1
Score
Popularity
Activity
Freshness