The SHAUNS SHADES ‘Buy One Give Sight' Mission is Inspiring

By: Marriska Fernandes - Published: Sep 30, 2011 • References: shaunsshades
Some businesses incorporate a social cause directly into their business plan, and one great example is the SHAUNS SHADES ‘Buy One Give Sight’ mission. This chic eyewear brand was just launched earlier this year and is "the world’s first premium sunglasses company created to give sight as well as style," according to the website. The idea is that each time someone buys a pair of SHAUNS SHADES, one of the 285 million people around the world who suffer from visual impairments will receive a free pair of glasses.

"When you purchase a pair of SHAUNS SHADES it triggers one more pair of glasses into existence; this pair are destined for the face of someone in need," the website explains. "With the help of one of our sensational giving partners, we identify a region with a shortage of eye health care services and administer an eye test to someone in need. The patient is then fitted with the glasses that your purchase created."

Not only is this a socially-beneficial cause, but the sunglasses are also premium quality, designed in California and made in Italy using special Carl Zeiss lenses. The lenses are charmingly chic and the frames are fashion-forward, adding a little vintage pizzazz to your look.

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