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Face Time
Facial recognition technology becoming more prevalent
Implications - In the past, facial recognition technology saw limited uses; it was primarily reserved for security tools and similar innovations. And while there is still a market for these tools, brands are becoming increasingly more creative with facial recognition technology. Social media sites are using it to make their sites easier to use (tagging photos, for example) and other brands are applying it toward everyday products, such as vending machines. The latter example demonstrates how facial recognition technology provides a superior way to target and zero in on customers, something that can be translated from product dispensers to other forms of retail and marketing.
| Score: 5.3 |
Mild
Top 6 Examples:
Date Range:10,278 Total Clicks Jun 11 - Jan 12 |
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Adult Dessert DispensersThe Jell-O Temptations Vending Machine Yells at ChildrenThe Jell-O Temptations vending machine is part of the intelligent marketing movement that will be sweeping the nation very soon. Geared towards adults, it actually yells at kids who attempt to get a free… [More] |
Facial Recognition AppsThe Coca-Cola FaceLook Campaign Fuses the Online World with RealityCoca-Cola FaceLook is the latest interactive publicity stunt from this worldwide corporation. Integrating the online sphere with reality, this clever marketing campaign makes the most of social networking… [More] |
Discriminating Dispensers (UPDATE)Kraft's iSample Experience Ensures Only Some People Get SamplesRecently, Trend Hunter featured Kraft Foods' Jell-O Temptations vending machine, a dessert dispenser that analyzes your face before it gives you a sample. The technology behind the face-analyzing machine… [More] | |||||||||
Facial Recognition Product DispensersSanden Vending Machine Provides Extreme CustomizationAlternative and unique vending machines are becoming the norm, and this Sanden vending machine is definitely one of the most innovative. This concept vending machine created in collaboration with Intel… [More] |
Face Recognition Fail SitesThe Frijj ‘You LOL You Lose' Game Looks for LaughterThe comedic potential of face recognition technology is explored in the Frijj ‘You LOL You Lose’ website. Designed to promote the company’s three new flavors of milkshakes, the site plays the best of YouTube… [More] |
Convenient Tagging ToolsSave Time with Photo Uploading Using the Facebook Facial Recognition AppIf you're one of those people who find tagging people troublesome, then the Facebook Facial Recognition app will definitely be a handy tool for you. Using face recognizing technology, the app suggests… [More] | |||||||||
