Inspired by the economic recession, this Christmas, Publicis Vancouver in Canada gifted their clients with a contribution to the local food bank on their behalf.
The best part of this socially responsible gift-giving concept was that, in lieu of traditional holiday cards, paper plates were sent to the clients informing them of the donation that had been made. A very nice touch!
Publicis Vancouver received a very positive response and much praise for their innovative gifting effort.
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