Sippable Sweet

Alcohol turns into confectionery products with sugary infusions
Implications - Increasingly, today's liquor brands are experimenting with sugary sweet elements, taking cues from dessert items and creating never-before-seen confectionery alcohol. From cupcakes to chocolate, delectable treats are giving liquor a fun twist, and consumers are embracing the novelty. What's more, turning booze into a dessert makes it a more acceptable vice to some consumers and also makes liquor more enjoyable for people who don't like the taste of it.
SCORE: 4.3
Mild Top 6 Examples: 54,162 Total Clicks Apr 11 - Jan 12
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Sippable Alcoholic Confections - The Cake Vodka Milkshake is a Birthday Party in a Glass
SCORE: 5.8
Warm 24,234 Clicks Pub: Oct 2, 11
Sippable Alcoholic Confections
The Cake Vodka Milkshake is a Birthday Party in a Glass
Behold the Cake Vodka Milkshake! The master behind this boozy cup of drinkable confection is Jennifer of Keep It Simple Foods. This may be hard to believe, but there are cake-hating individuals among us,… [More]
Sweet Liquor Confections - Smirnoff Fluffed Marshmallow Vodka Brings Flavored Dessert to Booze
SCORE: 5.9
Warm 9,901 Clicks Pub: Dec 17, 11
Sweet Liquor Confections
Smirnoff Fluffed Marshmallow Vodka Brings Flavored Dessert to Booze
While the Smirnoff Fluffed Marshmallow Vodka wasn't created for the holiday season, the flavor it presents is certainly festive. The liquor company has dived into a variety of flavors before, but the… [More]
Candy-Coated Bar Drinks - The Blow Pop Martini is a Super Sweet Treat
SCORE: 4.3
Mild 9,356 Clicks Pub: Jun 16, 11
Candy-Coated Bar Drinks
The Blow Pop Martini is a Super Sweet Treat
The Blow Pop Martini is the perfect candy confection drink to serve up at your next party. The martini is infused with the delectable and popular, new bubblegum-flavored vodka. Then, with lemonade concentrate,… [More]
Epicurean Liquor Infusions - The VOD-K Blends Truffle & Caramel to Create Gourmet Premium Alcohol
SCORE: 3.8
Mild 3,162 Clicks Pub: Apr 10, 11
Epicurean Liquor Infusions
The VOD-K Blends Truffle & Caramel to Create Gourmet Premium Alcohol
VOD-K, created by the Paris-based truffle shop Fryd Food & Drink, brings a new taste to vodka. Combining the luxurious truffle essence and the sweet taste of caramel, VOD-K is unique to say the least.… [More]
Bakery-Loving Liquor - Cupcake Vodka is a Sweet Twist on a Conventional Tipple
SCORE: 3.4
Mild 5,039 Clicks Pub: May 1, 11
Bakery-Loving Liquor
Cupcake Vodka is a Sweet Twist on a Conventional Tipple
Cupcake Vodka is a new American liquor brand entering the market of flavored liquor and spirits. The name reveals exactly what you are in store for, a vodka that tastes like cupcakes. Using all-natural… [More]
Chromatic Liquored Sweets - Hard Luck Candy Vodka is a Confection for Adults Who Drink
SCORE: 1.9
Mild 2,470 Clicks Pub: Dec 19, 11
Chromatic Liquored Sweets
Hard Luck Candy Vodka is a Confection for Adults Who Drink
Candy is something many have a taste for, but Hard Luck Candy Vodka is for those with an adult palate. Hard Luck Candy Vodka is a company that aims to bring back a few classic confections in liquor form.… [More]