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Sippable Sweet
Alcohol turns into confectionery products with sugary infusions
Implications - Increasingly, today's liquor brands are experimenting with sugary sweet elements, taking cues from dessert items and creating never-before-seen confectionery alcohol. From cupcakes to chocolate, delectable treats are giving liquor a fun twist, and consumers are embracing the novelty. What's more, turning booze into a dessert makes it a more acceptable vice to some consumers and also makes liquor more enjoyable for people who don't like the taste of it.
| Score: 5 |
Mild
Top 6 Examples:
Date Range:35,431 Total Clicks Apr 11 - Jan 12 |
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Sippable Alcoholic ConfectionsThe Cake Vodka Milkshake is a Birthday Party in a GlassBehold the Cake Vodka Milkshake! The master behind this boozy cup of drinkable confection is Jennifer of Keep It Simple Foods. This may be hard to believe, but there are cake-hating individuals among us,… [More] |
Sweet Liquor ConfectionsSmirnoff Fluffed Marshmallow Vodka Brings Flavored Dessert to BoozeWhile the Smirnoff Fluffed Marshmallow Vodka wasn't created for the holiday season, the flavor it presents is certainly festive.
The liquor company has dived into a variety of flavors before, but the… [More] |
Candy-Coated Bar DrinksThe Blow Pop Martini is a Super Sweet TreatThe Blow Pop Martini is the perfect candy confection drink to serve up at your next party.
The martini is infused with the delectable and popular, new bubblegum-flavored vodka. Then, with lemonade concentrate,… [More] | |||||||||
Epicurean Liquor InfusionsThe VOD-K Blends Truffle & Caramel to Create Gourmet Premium AlcoholVOD-K, created by the Paris-based truffle shop Fryd Food & Drink, brings a new taste to vodka. Combining the luxurious truffle essence and the sweet taste of caramel, VOD-K is unique to say the least.… [More] |
Bakery-Loving LiquorCupcake Vodka is a Sweet Twist on a Conventional TippleCupcake Vodka is a new American liquor brand entering the market of flavored liquor and spirits. The name reveals exactly what you are in store for, a vodka that tastes like cupcakes.
Using all-natural… [More] |
Chromatic Liquored SweetsHard Luck Candy Vodka is a Confection for Adults Who DrinkCandy is something many have a taste for, but Hard Luck Candy Vodka is for those with an adult palate.
Hard Luck Candy Vodka is a company that aims to bring back a few classic confections in liquor form.… [More] | |||||||||
