Vodka brand ABSOLUT is entering the fashion arena with its latest release, the ABSOLUT Mode Edition. With its stunning, elegant bottle featuring 12 facets and a dark blue silk, embroidered ribbon, this limited-edition offering is meant to be a representation of the fashion world.
The ABSOLUT Mode Edition bottle will be available exclusively at Selfridges and Harvey Nichols until Sept. 5, after which it will hit other supermarkets across the UK. The redesign goes hand in hand with the brand’s latest campaign commercial, ‘Reflections of Fashion,’ the product of New York-based photographer Sharif Hamza and created in collaboration with BMW and Vogue.
The ABSOLUT Mode Edition and the Reflections of Fashion campaign are not the vodka label’s first attempts at entering the fashion scene. The brand has launched previous art- and fashion-based campaigns, which have involved the likes of Tom Ford, Versace and Stella McCartney.
Stats for Multifaceted Liquor Branding
Trending: Older & Average
Research: 5,836 clicks in 246 w
Interest: > 3 minutes
Concept: Absolut Mode Edition
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: mimicking mirrored bottles, sultry bohemian editorials, and repurposed booze bottles.
Multifaceted Liquor Branding
More Stats +/-
Sultry Bohemian Editorials
Mimicking Mirrored Bottles
Repurposed Booze Bottles
Blank Bottle Branding
Collaborative Ad Campaigns