Compared to sipping wine anyway, people enjoy the very down-to-earth attitude that is associated with sharing a six pack of booze with a friend. Au Yeah! Beer packaging recognizes this timeless tradition of casual male bonding over a cold one, embodying an old homemade aesthetic to its bottle labeling.
The mLlongo studio of Spain designed these scribbled stickers with a distinctively American influence. One can easily picture this old man with his banjo sitting on a porch in the south. Around him is the a great deal of text describing the product, executed messily by a hand and pen. Au Yeah! Beer packaging asserts its interest in not taking life so seriously, invoking that relaxed satisfaction for the simple pleasures of life.
Stats for Doodled Booze Branding
Trending: Older & Mild
Research: 17,192 clicks in 237 w
Interest: 4 minutes
Concept: Au Yeah Beer Packaging
Related: 85 examples / 65 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: pc-inspired packaging, ballistic missile branding, and cracked flask branding.
Doodled Booze Branding
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