The Smirnoff Year of the Tiger Packaging Celebrates the Chinese New Year
Looking very celebratory and gift-ready, the case features a beautiful gold tiger on the front that stands out from the red background. The stunning Smirnoff Year of the Tiger packaging should be around all year.
Implications - Western consumers are enthralled with the diversity of cultures around the world and especially China. China connotes a rising power with a bright future. Companies should attach their wagons to symbols of power -- whether it's from Western culture or from another that consumers find exotic.Stats for Tradition-Inspired Boxes Trending: Older & Mild
Traction: 3,635 clicks in 222 w
Interest: 4 minutes Concept: Smirnoff Year Of The Tiger
Related: 79 examples / 61 photos
Segment: Neutral, 18-55 Comparison Set: 29 similar articles, including: chinese new year sneakers, year of the tiger accessories, and tiger print kicks.