Looking very celebratory and gift-ready, the case features a beautiful gold tiger on the front that stands out from the red background. The stunning Smirnoff Year of the Tiger packaging should be around all year.
Implications - Western consumers are enthralled with the diversity of cultures around the world and especially China. China connotes a rising power with a bright future. Companies should attach their wagons to symbols of power -- whether it's from Western culture or from another that consumers find exotic.