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Beefeater London Dry Carton Gets Jolly with Red and White Colors

By: Matt Ho - Published: • References: popsop & thedieline
The holidays are a time for festive drinking and Beefeater knows that, so the company is releasing the Beefeater London Dry Carton just for Christmas.

Instead of the trademark glass bottle, the Beefeater London Dry Carton packages the liquor in a carton, hence the name. Normally, the packaging displays a Yeoman Warder, but for the holidays, the company is going with classic red and white Christmas colors accompanied by a collage of images and words. To truly get into the festive spirit, Beefeater has incorporated a QR code on the side that when scanned, leads to a Winter Punch cocktail recipe.

Nothing says happy holidays like a fine bottle of gin dressed in Christmas colors. Stats for Festive Gin Branding Trending: Older & Chilly
Traction: 1,576 clicks in 146 w
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Concept: Beefeater London Dry Carton
Related: 43 examples / 33 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: seasonal beer branding, blinged-out booze bottles, and simple spectral branding.