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$10,000 Proposals

The Monica Martini by Minus5 Ice Bar Raises a Glass to Fancy Engagements

— February 15, 2011 — Luxury
The Beatles may have sung that "all you need is love," but I’m sure the Monica Martini by Minus5 Ice Bar wouldn’t hurt either.

For a breezy $10,000, those hoping to pop the question in ultra luxurious style can surprise their loved one with a vodka martini that comes complete with an Aaron Lelah Jeweler's diamond ring engraved inside its glass. The buyer of the Monica Martini by Minus5 Ice Bar gets to pick the ring, which is then put inside a martini glass made from "pure artesian water from New Zealand." The better and more salient point in all of this luxury and romance, however, is the question of how you get it out afterward. I’m picturing shards of glass flying every which way. If boats are traditionally christened by breaking a bottle, would it then stand to reason that so are engagements?
Trend Themes
1. Luxury Proposals - Opportunity for luxury brands to create proposals packages for high-end clients
2. Personalized Jewelry - Creating personalized jewelry offerings can add value to proposals packages
3. Unique Experiences - Opportunity to create unique and upscale experiences for those looking for one-of-a-kind engagements
Industry Implications
1. Hospitality - Luxury hotels and resorts can offer proposal packages that include personalized engagement rings and unique experiences that add value for their guests
2. Jewelry - Jewelry brands can partner with luxury bars and restaurants to offer unique proposal packages with personalized jewelry options
3. Event Planning - Event planners can offer high-end clients unique and one-of-a-kind engagement packages that include personalized jewelry and unique experiences.
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