Rockstar

Bassano Hard Soda Design Inspired by Italian Sodas from the 1920s

By: Summer Luu - Published: Mar 23, 2011 • References: dossiercreative and lovelypackage
The Bassano Hard Soda is truly a sophisticated beverage, both in the design and drink.

The new cooler is a tasty, vodka-based refreshment that draws inspiration from classic Italian sodas of the 1920s. Created by the Dossier Creative design agency, the sleek and classy bottles use the classic script typography associated with the 1920s. The box packaging holds the drinks in a set of four, and has a small window that reveals the bottles inside to entice boozy customers. The brand launched with two flavors: Lemon Sanguinelli and Raspberry Pomelo, which have less sugary sweetness and fizzy carbonation than most typical coolers.

The overall branding of the Bassano Hard Soda makes each bottle appealing to drinkers with more sophisticated taste buds.