Category
Lifestyle
Routine Compression
Trend cluster
Category
Same
Sex-ceptance
Society becomes more gay-friendly with marketing and products.
3.9
Trend score
What's Happening
What is the Same Sex-ceptance trend?
Same Sex-ceptance: As society becomes more accepting of same-sex relationships, gay couples are getting pushed to the foreground and becoming a focal point in the marketplace. Some brands, in an attempt to show consumers their compassion and liberalism, are appealing to consumer emotion in this way, expressing their openness through marketing, advertising and new products themed around same-sex coupling.
Evidence
Examples of the Same Sex-ceptance trend
CategoryFashion
Emotional LGBT-Awareness Shots
The L. Weingarten 'A Series of Questions' Series Fights Transphobia
The 'A Series of Questions' project creates opportunities for disruptive innovation in photography, challenging traditional norms and promoting social change.
CategoryNaughty
Sapphic Steamy Shoots
Woman by Henryk Lobaczewski Celebrates Female Beauty and Power
Fashion photographers can leverage the trend of homoerotic shoots to create visually striking and boundary-pushing imagery.
CategoryTech
Gay Marriage Gaming
Elder Scrolls: Skyrim Includes Interspecial, Same-Sex Relationships
The video game development industry can capitalize on the trend of incorporating diverse relationships and experiences into their games, attracting a wider audience and fostering…
CategoryTech
Gay-Friendly Online Discounts
Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains
Ecommerce businesses can use the LGBTQ+ segment's projected growth to offer deals, products, and campaigns that are welcoming and inclusive to all identities.
CategoryLifestyle
Same-Sex Spousal Graphs
The 'All's Fair in Love' Infographic Shows Positive Change
Disruptive innovation opportunities in providing inclusive and specialized services for same-sex couples planning their weddings and events.
Trend themes
Themes within the Same Sex-ceptance trend
Three behaviours holding the trend together01
LGBTQ marketing and products
As society becomes more accepting of same-sex relationships, brands are appealing to consumers by expressing their openness through marketing, advertising and new products themed around LGBTQ+ coupling.
02
Gender and sexual orientation inclusivity in gaming
Video games are increasingly putting their creative weight behind equality in gender and sexual orientation, allowing players to befriend and betroth anyone regardless of gender.
03
Infographic representation
Infographics are becoming a popular way to show positive changes in attitudes towards the LGBTQ+ community, showcasing how American opinions on LGBTQ+ rights are changing.
Industry implications
What the Same Sex-ceptance trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Marketers can appeal to consumers by expressing openness towards the LGBTQ+ community through themed marketing and new products.
For
Video Games
Developers can promote gender and sexual orientation inclusivity within their games by allowing gamers to befriend and betroth anyone regardless of gender.
For
Graphic Design
Graphic designers can create infographics to effectively represent changing social and cultural attitudes towards the LGBTQ+ community.
Trend signals
Trend signals for Same Sex-ceptance
Trend score 3.9 out of 10, from popularity 54%, activity 55%, freshness 8%.
Popularity54%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
