Society becomes more gay-friendly with marketing and products
Implications - As society becomes more accepting of same-sex relationships, gay couples are getting pushed to the foreground and becoming a focal point in the marketplace. Some brands, in an attempt to show consumers their compassion and liberalism, are appealing to consumer emotion in this way, expressing their openness through marketing, advertising and new products themed around same-sex coupling.
Trend Themes
1. LGBTQ Marketing and Products - As society becomes more accepting of same-sex relationships, brands are appealing to consumers by expressing their openness through marketing, advertising and new products themed around LGBTQ+ coupling.
2. Gender and Sexual Orientation Inclusivity in Gaming - Video games are increasingly putting their creative weight behind equality in gender and sexual orientation, allowing players to befriend and betroth anyone regardless of gender.
3. Infographic Representation - Infographics are becoming a popular way to show positive changes in attitudes towards the LGBTQ+ community, showcasing how American opinions on LGBTQ+ rights are changing.
Industry Implications
1. Marketing and Advertising - Marketers can appeal to consumers by expressing openness towards the LGBTQ+ community through themed marketing and new products.
2. Video Games - Developers can promote gender and sexual orientation inclusivity within their games by allowing gamers to befriend and betroth anyone regardless of gender.
3. Graphic Design - Graphic designers can create infographics to effectively represent changing social and cultural attitudes towards the LGBTQ+ community.
5 Featured, 42 Examples:
934,134 Total Clicks
Date Range:
Feb 11 — Jan 12
Trending:
Warm
Consumer Insight Topics:
