Category
Tech
Desk Systems
Trend cluster
Category
Friend
Tracking
'Stalker' tools that fill you in on your friends' whereabouts & activities.
2.8
Trend score
Trend
What is the Friend Tracking trend?
Friend Tracking: Social media and special mobile apps have changed the way consumers interact with friends. But status updates on Facebook and Twitter are one thing; tools that actually help you track your friends' whereabouts and activities -- and help you find them -- are another thing entirely. These "stalker"-esque innovations mean you'll never be wondering where your friends are ever again, whether you've lost them in a crowd or they've dodged all your phone calls.
Trend themes
Themes within the Friend Tracking trend
Three behaviours holding the trend together01
Social Media-Based Location Sharing
Consumers are looking to share their whereabouts in real-time and brands should focus on creating experiences that encourage social connection and sharing in a meaningful way.
02
Real-Time Location Tracking
Real-time location tracking technology can benefit large sites and multi-level structures, as well as shopping malls by helping managers track shopper traffic patterns and security risks.
03
Group Event Coordination
Technology can make organizing group events easier and more spontaneous, providing a new level of convenience for friends who want to meet up somewhere other than online.
Industry implications
What the Friend Tracking trend means for industry
Where the trend changes the playbookFor
Social Media
The advent of social media has led to consumers seeking new ways to connect with friends and share their experiences, making social media-based location sharing an interesting opportunity for this industry.
For
Retail
Real-time location tracking technology can provide retailers with valuable data on shopper behavior and traffic patterns, allowing them to optimize store layouts and improve targeting of marketing efforts.
For
Mobile App Development
Group event coordination technology presents an excellent opportunity for app developers to create innovative solutions that improve the convenience and spontaneity of planning social events with friends.
Trend signals
Trend signals for Friend Tracking
Trend score 2.8 out of 10, from popularity 49%, activity 26%, freshness 8%.
Popularity49%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Friend Tracking trend
5 featured examples from Sep 7 to Dec 31, 2011CategoryBusiness
Friend-Stalking Facilitations
Facebook Subscriptions Let You Build a Cult of Personality
Social media platforms can capitalize on users' desire to follow public figures and celebrities in new and creative ways.
CategoryTech
Permanent Stalker Software
Apple's New 'Find My Friends' is a Scary, Yet Practical GPS-Based App
Find My Friends is an example of how mobile apps can enhance safety and convenience, providing opportunities for further innovation.
CategoryTech
Friend-Finding Apps
The Navizon Indoor Triangulation System Tracks Phones, Tablets & Laptops
The Navizon Indoor Triangulation System can revolutionize how event organizers manage large gatherings, ensuring the smooth coordination of participants and enhancing the overall…
CategoryLifestyle
Friend-Finding Beacons
The FindR Communicator Makes Organizing Impromptu Group Events Easier
Disruptive innovation opportunity: Integrate location-based features and functionalities into social networking platforms to enhance spontaneous get-togethers and group hangouts a…
CategoryTech
Friend-Tracking Tools
‘We're In' App by Bing Lets You Find and Connect with Your
The 'We're In' App highlights opportunities for businesses to develop social networking platforms that cater to personalized and location-based features.
