Everyday Gamification

Engaging consumers by infusing ordinary activities and places with gaming
Implications - Today, games mean much more than a way to pass the time in a virtual world. To brands, the advantage of gamification rests on its ability to create positive brand association while engaging the consumer. It's no wonder, then, that games are finding a place in very unique activities and situations -- for example, at urinals, faucets and in the middle of the street. Even hotel rooms are offering completely immersive gaming experiences. Games really are not just for geeks anymore, and companies who recognize their potential and can identify opportunities in the future of gaming will rise to the top.
SCORE: 3.7
Mild Top 6 Examples: 17,097 Total Clicks Sep 11 - Jan 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Filed in: TechGames
Public Gamer Playlands - Super Mario 3D Land Gets Recreated in New York's Times Square
SCORE: 5.5
Warm 6,752 Clicks Pub: Nov 17, 11
Public Gamer Playlands
Super Mario 3D Land Gets Recreated in New York's Times Square
Super Mario 3D Land launched in the U.S. last weekend, and to celebrate, Nintendo turned Times Square into a real-life level from the game complete with colorful foam pads and warp pipes. The publicity… [More]
Video Game Urinals - London's The Exhibit Bar Offers Men a Pee-Controlled Game
SCORE: 5.8
Warm 4,608 Clicks Pub: Nov 27, 11
Video Game Urinals
London's The Exhibit Bar Offers Men a Pee-Controlled Game
Making the act of peeing less boring for men is a set of video game urinals, which have recently been installed at The Exhibit Bar in London. These video game urinals created by Captive Media feature… [More]
Hi-Tech Gamer Accommodations - Microsoft and Novotel's Room 3120 Offers an Interactive Stay
SCORE: 3.6
Mild 1,629 Clicks Pub: Dec 8, 11
Hi-Tech Gamer Accommodations
Microsoft and Novotel's Room 3120 Offers an Interactive Stay
For the adult gamer, perhaps the one sad thing about traveling is not being able to play video games. Microsoft and the Hotel Novotel Vaugirard Montparnasse in Paris are about to change that, however,… [More]
Playable Clothes Cleaners - The Amusement Washing Machine Lets You Game Through the Spin Cycle
SCORE: 2.8
Untested 1,949 Clicks Pub: Sep 23, 11
Playable Clothes Cleaners
The Amusement Washing Machine Lets You Game Through the Spin Cycle
The mundane task of cleaning clothes is about to get a lot more fun thanks to the Amusement Washing Machine. The Amusement Washing Machine is a playable washing machine designed by Lee Wei Chen. The washing… [More]
Joystick-Like Taps - The Ametis Faucet Seems Inspired by the Film 'TRON: Legacy'
SCORE: 2
Untested 1,740 Clicks Pub: Oct 14, 11
Joystick-Like Taps
The Ametis Faucet Seems Inspired by the Film 'TRON: Legacy'
There is a definite futuristic feel about the Ametis faucet. As though inspired by the blockbuster hit 'TRON: Legacy,' it has the movie's signature black surface with LED lighting in its look. Yet, more… [More]
Commuter Gaming Creations - The Game Strap Turns Boring Subway Rides into High-Scoring Quests
SCORE: 2.1
Untested 419 Clicks Pub: Dec 15, 11
Commuter Gaming Creations
The Game Strap Turns Boring Subway Rides into High-Scoring Quests
My desire to take public transportation would grow exponentially if every subway and bus was equipped with a Game Strap. The Game Strap is a redesign of the handheld strap commonly seen on buses and subway… [More]